Lexus dealer council leader on how the all-new IS elevates the segment and helps attract younger buyers
Paul LaRochelle is partner at Sheehy Lexus of Annapolis in Maryland and chairman of the Lexus National Dealer Advisory Council. In this video Q&A with Automotive News publisher Jason Stein, LaRochelle discusses how the all-new Lexus IS elevates the compact luxury sports car segment, attracts younger and more diverse buyers to the showroom and where it fits into the current Lexus lineup. LaRochelle also outlines how his dealership has handled the shift to online retailing amid the COVID-19 pandemic.